PlayStation 5 Brand Already Has Extra Social Media Engagement Than Xbox Collection X Reveal

A full 24 hours hasn’t even handed for the reason that PS5’s emblem reveal, but Sony’s within the lead as regards to the social media race for next-gen consoles. On Instagram no less than, the brand new emblem alone has attracted a bigger viewers than Microsoft’s reveal of the Xbox Collection X throughout The Recreation Awards 2019. In the long term, this may increasingly not imply a lot. Regardless, it’s attention-grabbing to notice.

Final night time, PlayStation’s official Instagram web page posted a picture of the PS5 emblem, which was revealed at CES 2020. At current, this extremely easy publish has already accrued a formidable four.three million likes. In distinction, the official Xbox web page’s publish about Xbox Collection X on December 12, 2019 has solely amassed round 989,000 likes. Such a large margin may probably be defined when considering myriad components. Most notably, the PlayStation Instagram account’s variety of followers eclipses that of Xbox’s two to at least one, with PlayStation sitting at over 22 million followers in comparison with Xbox’s 9.9 million.

Unusually, PlayStation’s official Twitter web page has but to a lot as acknowledge the PlayStation 5 emblem reveal. Nevertheless, the information made fairly the impression on Twitter, with some posts from random customers going viral in a single day. The dialog revolved round Sony’s choice to solely unveil the brand at CES 2020—pushing off extra PS5 information till a later date—and the truth that it’s nearly unchanged from each the PS4 and rebranded PS3 logos. Will this sort of momentum maintain till Sony is lastly able to unveil the hardware itself? We’ll have to attend and see.

In the course of the transient PlayStation-centric phase for the CES presser, Sony additionally shared gross sales figures for its platforms. The PlayStation four has crossed 106 million models worldwide. PlayStation VR’s gross sales numbers are spectacular in their very own proper, having achieved the 5 million milestone and making it the best-selling VR headset.

[Source: Instagram via PushSquare]

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